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The situation was difficult for the on-air talent, according to Sid Armstrong, who worked at WITI as a news reporter during the station's early years.On August 8, 1958, Storer Broadcasting purchased WITI in hopes of affiliating the station with CBS.Storer had very good relations with CBS; company founder George Storer was a member of the CBS board, and most of its stations were CBS affiliates.The network concluded it was better to have its programming on a VHF station, even if it was only an affiliate.CBS sold WXIX to Cream City Broadcasting president Gene Posner; WITI-TV then began its first stint as a CBS affiliate on April 1, 1959.

Fox then signed a long-term station affiliation and program development deal with New World Communications on May 23, 1994, which resulted in Fox affiliating with most of the company's "Big Three" network affiliates, effective that fall.

WITI affiliated with Fox on December 11, 1994, with Fox NFL Sunday as the first Fox program to be broadcast on channel 6, leading into that year's Chicago Bears–Green Bay Packers game at Lambeau Field; CBS, which nearly resorted to importing affiliates from out-of-market due to its struggle finding a new Milwaukee station, affiliated with low-profile independent station WDJT-TV (channel 58).

In October 1956, the station affiliated with the NTA Film Network, which provided the station with 52 films from the 20th Century Fox library and syndicated programs.

Among the NTA programs aired by WITI were The Passerby, Man Without a Gun and This is Alice.

The station first signed on the air on May 21, 1956, operating as an independent station; it was originally owned by Independent Television, Inc., to whom the channel 6 construction permit was granted by the Federal Communications Commission (FCC) on June 11, 1955.

The station was originally licensed to the North Shore village of Whitefish Bay on a technicality in order to address short-spacing concerns with Davenport, Iowa station WOC-TV (now KWQC-TV, which also broadcast on channel 6) before the FCC fully finessed spacing among television station signals in different markets.

WITI, virtual channel 6 (UHF digital channel 33), is a Fox-affiliated television station licensed to Milwaukee, Wisconsin, United States.

Owned by the Tribune Broadcasting subsidiary of Tribune Media, WITI maintains studio facilities located on North Green Bay Road (WIS 57) in Brown Deer (though the studios carry a Milwaukee postal address), and its transmitter is located on East Capitol Drive (just north of Highway 190) in Shorewood.